Sarah Hobden

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Sarah Hobden

Sarah is the Creative Director of Renny & Reed. With more than 18 years of experience in all aspects of the floral industry, she has both the in-depth horticultural expertise and natural design flair to create events and settings that dazzle and inspire.

Sarah's passion for plants and flowers led her first into the field of architectural landscape. Around her native Berkshire County, Massachusetts, Sarah spent years among the rural gardens, farms, and estates of Western New England, developing her garden and floral design skills. In the early 90's, she joined the team at Blantyre, the exclusive Relais & Chateaux Property in Lenox Massachusetts. Here her floral creations became a centerpiece of the guest experience, as well as a focal point of special events.

In 1994 she moved to New York City, where she continued to develop and execute her design skills while pursuing diverse floral design opportunities ranging from creating displays for Caesar's Palace in Las Vegas, to appearing on the Oprah Show, and ultimately joining the team at Renny & Reed.

With her outgoing personality and flawless taste, Sarah delivers the sophistication for which Renny & Reed is famous with a fresh, yet timeless approach to her design.